Hands-on expertise to help B2B founders go-to-market.
Founders often struggle with an incomplete or misaligned offer, a misunderstanding of customer needs and motivations, and an ineffective go-to-market strategy. These traps can slow or stop an effective launch, shutting down a great idea before it has a chance to materialize.
Our Launch Readiness program guides new founders around common go-to-market traps with careful, systematic planning. Using proven methods, we help you formalize your business model, finalize your working offer, and develop an effective go-to-market strategy.
Sellerant’s launch experts implement lean strategy, tactics & tools customized to the unique elements of a startup. With Sellerant, early stage founders can execute rapid tests and pivots to quickly find market opportunities.
Launch Readiness Program
This 90-day program equips a B2B founder with the strategy, systems and skills to execute the fastest possible launch with the least amount of expense. We start with an award-winning target customer profiler tool. Then we optimize the early stage offer and sales process. With these tools, founders can find, engage, align, and develop new opportunities for product-market fit.
Blueprint for Branding
For a startup, nailing the core brand message can mean the difference between successful launch and agonizing loss. Sellerant’s Blueprint for Branding program enables startups to clarify their business, who they serve, the problem they have and how the startup will solve it. Blueprint for Branding is the cornerstone of a successful go-to-market strategy.
Sellerant Kickstart Program
The Sellerant Kickstart Program is designed to launch a B2B startup up to 70% faster at about 30% of the cost of marketing and sales team hiring, onboarding and oversight. Sellerant’s experts operate as a fully integrated extension of the founding team, executing a customized go-to-market strategy combined with systems, processes and skillful marketing and sales enablement. Sellerant Kickstart Program – launch, scale or pivot faster, with less cost, burden and risk.