Brand Message Playbook

Create Clear, Concise, and Consistent Brand Messaging

Strategic, systematic development of the messaging behind a company’s brand plays a pivotal role in establishing emotional resonance with buyers. This involves planning and crafting the story behind your business that integrates your buyers into the narrative.

Our Brand Message Playbook serves as a foundation for developing and sustaining the message behind your brand. The playbook covers everything from brand differentiators and positioning to messaging tone and voice. It also includes persona development for three primary buyer profiles.

We interview your leadership and subject matter experts to uncover the beliefs, messages, and other key components that resonate most with your target audience. We then integrate the data from this discovery phase into a field-tested brand message playbook format and actionable recommendations to start communicating your story to buyers.

Services

Full Brand Audit

We assess the current state of your brand via stakeholder interviews and an audit of your existing assets. How are you positioned? Does your brand message resonate with your audience? Are your brand assets consistently and strategically aligned?

Buyer Persona Creation

We work with you to create detailed personas for your buyers. These profiles will help you better understand your target audience and offer a shorthand reference for strategic planning.

Brand Playbook

We create a brand playbook that sets a detailed standard for all assets and messaging related to your brand: differentiators, positioning, tone, and more. This tool allows for standardized content creation and marketing planning across teams and vendors.

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