Our Leadership

Kenan Rappuchi

Founder, CEO & Chief Growth Officer

With over 3 decades of B2B sales experience across industries including cloud, IT services & solutions, software, engineering/ R&D, professional services, financial services and specialty consumer products from OEM to distribution and retail levels, Kenan...

Kenan Rappuchi

Founder, CEO & Chief Growth Officer

With over 3 decades of B2B sales experience across industries including cloud, IT services & solutions, software, engineering/ R&D, professional services, financial services and specialty consumer products from OEM to distribution and retail levels, Kenan has learned from the best about how to cut through the noise, accelerate growth and help others win.

Working with VC investors and tech startups in Silicon Valley during the dotcom boom starting in the mid 90’s, Kenan has built and guided scalable, repeatable revenue growth operations and high-performing sales and marketing teams with exceptional results.

In 2007, Kenan founded Sellerant to help startups ramp sales faster and less expensively than traditional teams, tools and methods. In addition to actively operating Sellerant and serving its clients and partners, Kenan mentors tech founders and supports the local Austin startup ecosystem.

A consummate competitor, Kenan’s pursuits have included semi-pro football and rugby, as well as amateur and professional motorcycle roadracing.

Brian Talbot

Strategic Growth Advisory

Brian does what it takes to get the job done. He drives communication, collaboration and innovation as a strategist and storyteller. As a change agent, creating client value and goal-focused results, Brian guides both strategy...

Brian Talbot

Strategic Growth Advisory

Brian does what it takes to get the job done. He drives communication, collaboration and innovation as a strategist and storyteller. As a change agent, creating client value and goal-focused results, Brian guides both strategy and execution for business growth and marketing solutions. As a creative storyteller and strategic facilitator, he has guided companies across a range of industries including technology, media, financial, professional services and healthcare. Using frameworks that help clients resonate with their prospects and customers, Brian brings leadership and experience that delivers transformational results to businesses.

Brian has taught at the high school and university levels, has enjoyed being a professional actor for over three decades, and currently serves on boards for the Indiana University Alumni and the IU Media School.

Victoria Moreno

Director, Client Services

Victoria is a “people” person, which is a good thing because as the leader of Client Services, she works with Sellerant clients to ensure value in the integration of sales and marketing to support their...

Victoria Moreno

Director, Client Services

Victoria is a “people” person, which is a good thing because as the leader of Client Services, she works with Sellerant clients to ensure value in the integration of sales and marketing to support their business acceleration. She is directly engaged with startups and scaleups in the solutions-focused, B2B business development discussions and full-cycle sales to client customers from SMBs to Enterprise influencers and decision-makers. Additionally, Victoria works with clients to optimize their operations and workflows for more seamless end-user engagement and activation. With HubSpot certifications in Agency Partner, Inbound Marketing and Sales Software, Victoria is your “go-to” expert for sales and marketing set-up and integration for your business.

Previously, Victoria honed her customer-focused skills and abilities by serving as a General Manager, Area Sales Manager and New Center Openings leader for Regus Management Group in commercial leasing, responsible for business development, leasing operations, and training.

Victoria has been active in not-for-profit organizations around Central Texas for over a decade, including Austin Women In Technology (AWT), Business Network International (BNI), and Austin Chamber of Commerce. She is also a part-time range aid for the New Rider program of the Motorcycle Safety Foundation (MSF).

Zach West

Zach West

Director, HubSpot Growth Operations

Zach has ten years of inbound and outbound marketing experience, including a graduate degree in marketing from Texas A&M. He's a certified expert in the configuration and implementation of sales and marketing tech stacks. He's...

Zach West
Zach West

Director, HubSpot Growth Operations

Zach has ten years of inbound and outbound marketing experience, including a graduate degree in marketing from Texas A&M. He's a certified expert in the configuration and implementation of sales and marketing tech stacks. He's also fully proficient in copywriting, video production, advanced web development, graphic design, market research, and data science.

Ada Ryland

Ada Ryland

Founder Advisory

Ada is a specialist and expert advisor on the early-stage of startups. She helps entrepreneurs ask better questions as they navigate their founder’s journey. As an advisor, she trains and coaches entrepreneurs, founding teams, and...

Ada Ryland
Ada Ryland

Founder Advisory

Ada is a specialist and expert advisor on the early-stage of startups. She helps entrepreneurs ask better questions as they navigate their founder’s journey. As an advisor, she trains and coaches entrepreneurs, founding teams, and intrapreneurial product teams on effective actions and tools that provide a direct approach to reach "problem-solution fit," business model and market model validation, and "product-market" fit. Ada blends practical real-world experience with best practices and tools of customer development, advanced lean startup methodologies, academic theories of innovation and more. Using her unique framework that organizes the chaos of the early-stage, she helps founders determine their most effective actions to help their businesses succeed.
With a background as a mechanical engineer and a BSME from Southern Methodist University, Ada offers manufacturing and services experience, including roles with IBM Global Services as a consultant, startup evaluator, and an innovation program manager.

When not strategizing with clients, Ada can be found playing board games and watching movies with her kids or reading science fiction novels from authors like Neal Stephenson, Margaret Atwood, and Neil Gaiman.

Marty Katz

Marty Katz

Advisor, Strategic Brand Messaging

Marty Katz is a branding and messaging consultant. He works with business leaders who are responsible for growth and they are not getting the sales they want. They are not connecting with their target audiences...

Marty Katz
Marty Katz

Advisor, Strategic Brand Messaging

Marty Katz is a branding and messaging consultant. He works with business leaders who are responsible for growth and they are not getting the sales they want. They are not connecting with their target audiences because their message is not clear or memorable. He creates messaging that connects with target audiences, develops engagement and generates sales leads.

Marty has a proven track record in developing and managing messaging for package goods, retail, professional services, tourism, construction, security and financial services companies. His experience includes worked for advertising agencies including Ogilvy & Mather, Foote Cone Belding, DBM&B and Grey.

He has worked on the development of new and emerging products and services for A&P Supermarkets (Master Choice), Kraft Heinz (Post Cereals), Campbell Soup (Prego) and Uproar (online games). Marty works with small to midsized organizations in technology, law, accounting, management consulting, video production, digital communications, human resources and fashion.

Thomas Rayas

Advisor, Operational Excellence

Thomas always brings his A-game and expects those around him to do the same. Over 25 years of B2B sales, marketing, business development, and strategic partnerships has matured Thomas into a customer-focused, executive thought leader...

Thomas Rayas

Advisor, Operational Excellence

Thomas always brings his A-game and expects those around him to do the same. Over 25 years of B2B sales, marketing, business development, and strategic partnerships has matured Thomas into a customer-focused, executive thought leader in tech industries including digital video, graphics & prepress, computer acceleration, and hardware/software process automation within the mobile device supply chain. Thomas is a passionate, results-driven leader focused on exceeding customer expectations based on trust, truth, accountability, and complete transparency.

Thomas has held executive-level positions in the Silicon Valley, California and Austin, Texas areas with startups and mid-stage growth companies that have exercised extremely successful IPOs and M&A-related exits. Thomas’ experience spans domestic and international markets in business development, channel management, and strategic partnerships.

When not working, Thomas enjoys serving others through his church, local charities, and international non-profit partnerships abroad.